For the Win: Cerave Scores Big with SuperBowl Ad
For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. In the new ad, Cera goes toe-to-toe with dermatologists and reveals his very own Michael CeraVe commercial, but Cera’s bizarre campaign gets debunked by a boardroom of CeraVe dermatologists, who reminded him that CeraVe is and always has […]
Behind the Scenes: Cetaphil Rolls Out New Super Bowl-inspired Campaign
For some the Super Bowl is all about the big game, for others it’s the half-time show and for others still, it’s the commercials. And Cetaphil will be launching a new campaign in advance of the Super Bowl that was inspired by Gen Z’s growing interest in skincare and football. Taylor Swift and her association with the National […]
Neutrogena Rolls Out Sustainable Hydro Boost Water Gel Refill Pods
Neutrogena is launching its Hydro Boost Water Gel Refillable Jar + Refill Pod Starter Kit. This is the company’s first refillable jar and pod. When the Starter Kit jar runs empty, consumers twist and remove the empty pod and replace with a refill pod, reducing plastic waste by 89% compared to the brand’s refillable jar. “We […]
Is Enzymatically Modified Isoquercitrin the New “It” Ingredient for Slowing Photoaging?
A flavonoid derivative of isoquercitrin may help put the brakes on the signs of photoaging in skin, according to a study in Photochemistry and Photobiology. In the 28-day clinical trial, volunteers aged 31–55 years who used enzymatically modified isoquercitrin (EMIQ) showed reduced facial trans-epidermal water loss and skin roughness, alongside improved skin elasticity. In vitro studies also supported these effects. […]
Practical Pearls for Skin Disorders in SOC
Dr. Andrew Alexis discusses the role of OTC products for common dermatologic disorders in skin of color (SOC) for cleansing, moisturizing, and sun protection as part of acne, hyperpigmentation, and eczema treatments. Andrew F. Alexis, MD, MPH, is the Vice-Chair for Diversity and Inclusion for the Department of Dermatology and dermatologist at the Center for […]